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Crowdfunding Campaign Strategy
Goal modelling, funding tiers, timeline and budget planning built around your product and market.
Crowdfunding marketing & growth
Crowdfunding campaigns that are planned to fund.
We build the audience, the page and the paid engine behind Kickstarter, Indiegogo and GoFundMe launches — then run them against measurable cost-per-backer targets.
A marketing team, not a crowdfunding platform. No guaranteed-funding promises.
Campaigns launched across
- Kickstarter
- Indiegogo
- GoFundMe
- Crowdcube
- Wefunder
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Campaigns supported
0
Countries reached
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Product categories
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Years in crowdfunding
About us
Campaigns are won before launch day.
CrowdBooster is a specialist crowdfunding marketing team. We work with creators, startups, nonprofits and established brands who need the audience, the page and the media plan handled properly.
Every engagement starts with a funding model built from real conversion benchmarks — not a target picked because it sounds good.
Then we build the prelaunch list, restructure the campaign page, and run paid and organic channels against a single cost-per-backer number.
What we do
Everything a campaign needs, under one team.
Six of our twelve capabilities are below. Take the full programme or just the pieces you're missing.
- 02
Pre-Launch Audience Building
Landing pages, lead magnets and qualified email lists built before your campaign goes live.
- 03
Campaign Page Optimization
Story structure, copy, visual hierarchy and reward layout tuned for conversion.
- 04
Backer & Lead Acquisition
Funnels that turn cold traffic into subscribers, and subscribers into day-one backers.
- 05
Paid Advertising
Meta, Google and TikTok campaigns managed against cost-per-backer targets.
- 06
Social Media Marketing
Organic content and community management across the channels your backers use.
Our process
From first audit to post-campaign growth.
Six stages, scaled to your budget and launch window.
- 01
Discover
We audit your product, market, assets and timeline, then map what is realistic before we commit to a number.
- 02
Strategize
Funding model, reward tiers, channel mix and budget allocation, documented so everyone works from one plan.
- 03
Build
Landing page, lead funnel, ad creative, campaign page copy and email sequences are produced and tested.
- 04
Launch
A managed launch window with hour-by-hour sequencing across email, ads, PR and community.
- 05
Optimize
Weekly reporting on traffic, conversion and cost per backer, with adjustments made in-flight.
- 06
Grow
Post-campaign fulfilment support, late pledges and the move into ongoing direct sales.
Meet the team
The specialists behind every launch.
Strategy, paid media, content and PR in one team — the people you brief are the people doing the work.
- 01Strategy & launch planning
Campaign Strategy Lead
Strategy & launch planning
Owns crowdfunding strategy, campaign positioning, market and category research, funding modelling and the week-by-week launch plan.
- 02Backer acquisition & paid media
Growth & Acquisition Specialist
Backer acquisition & paid media
Runs backer acquisition, paid advertising, audience growth and conversion optimisation against cost-per-lead and cost-per-backer targets.
- 03Storytelling & campaign assets
Creative & Content Lead
Storytelling & campaign assets
Leads campaign storytelling, creative direction, copywriting, video and visual content for the page, ads and email.
- 04Media, creators & visibility
PR & Partnerships Specialist
Media, creators & visibility
Handles media outreach, influencer partnerships, creator collaborations and everything that widens campaign visibility.
- 05Launch coordination & reporting
Campaign Operations Manager
Launch coordination & reporting
Coordinates launch week hour by hour, manages the campaign calendar, reporting cadence and in-flight optimisation.
- 06Tracking & measurement
Performance & Data Analyst
Tracking & measurement
Owns tracking setup, funnel analysis and the weekly numbers behind every recommendation the team makes.
What we do
How we run each type of campaign.
Three campaign types, three playbooks. This is what CrowdBooster knows how to do — not a list of clients.
Playbook — Kickstarter / Indiegogo
Consumer Hardware Launch
How we take a physical product from unlisted prototype to a funded launch week: prelaunch list building, a page built around objections, and paid media priced per backer.
- Challenge
- Hardware campaigns carry the highest proof burden. Backers want to see the product working, understand manufacturing risk, and know when it ships — before they pledge to a company they have never heard of.
- Approach
- We set a funding target the category actually supports, design reward tiers around a clear hero SKU, and build a prelaunch funnel that qualifies subscribers long before launch day.
- Reporting
- We report the same numbers we manage against — never guaranteed funding. Every figure shared with you is measured, not projected.
- Cost per qualified prelaunch lead
- Day-one pledge volume vs. plan
- Cost per backer by channel
- Page conversion rate
Why CrowdBooster
Why teams bring us in before they launch.
- 01
Crowdfunding specialists
We only work on crowdfunding campaigns. Platform rules, funding curves and backer behaviour are our whole job.
- 02
Strategy before spend
No advertising starts until the funding model, audience and page structure are agreed and documented.
- 03
Measurable marketing
Cost per lead, cost per backer and channel contribution are reported weekly. You see the same dashboard we do.
- 04
Honest forecasting
We never promise guaranteed funding or backer numbers. We tell you what the data supports.
- 05
One senior team
Strategy, ads, content and PR sit in the same team, so nothing is lost between agencies.
- 06
Built for launch pressure
Campaigns run on a clock. We staff launch weeks properly and respond the same day.
Impact
Numbers we can stand behind.
Figures below are indicative of team capacity and experience. We never promise guaranteed funding, backers or results.
0+
Campaigns supported
0K+
Prelaunch leads generated
0
Specialists on the team
0
Years experience
Ready when you are
Let's plan the campaign before you launch it.
Tell us about your product, your goal and your timeline. We'll tell you honestly what it takes — and whether we're the right team for it.